How the Umbrella Corp Logo Inspired a Real Company’s Success

In the world of business, branding is everything. A company’s logo is often the first thing that customers see, and it can make a lasting impression. One logo that has had a significant impact on the business world is the Umbrella Corporation logo from the popular video game and movie franchise, Resident Evil. This iconic logo has inspired a real company’s success, and in this article, we will explore how.

The Umbrella Corp Logo: A Brief History

The Umbrella Corporation logo first appeared in the 1996 video game, Resident Evil. It features a red and white umbrella with a curved handle and the word “Umbrella” written in bold letters beneath it. The logo was designed to represent the company’s pharmaceutical and biotech business, which was a front for its illegal genetic experiments.

The logo’s popularity grew with the success of the Resident Evil franchise, and it became a symbol of the game’s dark and sinister world. The logo has since been featured in movies, merchandise, and even Halloween costumes.

Inspiration for a Real Company

The Umbrella Corp logo’s popularity did not go unnoticed by the business world. In 2008, a startup company called Umbrella Corp was founded in California. The company specializes in outdoor gear, such as backpacks, tents, and sleeping bags, and its logo features a similar red and white umbrella with the word “Umbrella” written beneath it.

Umbrella Corp’s Success

Since its founding, Umbrella Corp has experienced significant success. The company’s unique branding and high-quality products have attracted a loyal customer base, and its revenue has grown steadily over the years. The company’s success can be attributed in part to its clever use of the Umbrella Corp logo, which has helped it stand out in a crowded market.

Conclusion

The Umbrella Corp logo may have been created for a fictional company, but its impact on the real world has been significant. By inspiring a startup company’s branding, the logo has helped Umbrella Corp succeed in a competitive market. This is a testament to the power of branding and the lasting impact that a well-designed logo can have.

The Umbrella Corporation, a fictional pharmaceutical company from the popular Resident Evil franchise, has become an iconic symbol in pop culture. The company’s logo, featuring an umbrella with red and white stripes, has inspired countless Halloween costumes, fan art, and even real-life companies.

One such company is Umbrella Corporation LLC, a Las Vegas-based business specializing in firearms and accessories. The company’s founder, Kori Phillips, was a fan of the Resident Evil games and movies and drew inspiration from the Umbrella Corporation logo when starting his business.

Phillips saw the umbrella as a symbol of protection, which he felt was fitting for a company that produces firearms for personal defense. He also appreciated the logo’s simplicity and the way it stood out from other logos in the firearms industry.

The Umbrella Corporation LLC has since become a successful business, thanks in part to its unique branding. The company’s logo is instantly recognizable and has helped it stand out in a crowded market. Phillips has even used the logo to create a line of merchandise, including T-shirts, hats, and stickers.

Of course, not everyone is a fan of the Umbrella Corporation logo. Some people see it as a symbol of evil and corruption, given the fictional company’s role in creating the zombie outbreak in the Resident Evil universe. However, Phillips insists that his company has nothing to do with the nefarious activities of the fictional corporation.

In fact, Phillips has embraced the controversy surrounding the logo. He sees it as a way to start conversations and engage with customers. He even uses the hashtag #NotThatUmbrellaCorp on social media to differentiate his company from the fictional one.

Overall, the Umbrella Corporation logo has had a surprising impact on the real world. It has inspired a successful business and become a cultural touchstone for fans of the Resident Evil franchise. Love it or hate it, there’s no denying the power of a simple, memorable logo.