How the Morton Salt logo of a little girl with an umbrella came to be

The Morton Salt logo is one of the most recognizable logos in the world, featuring a little girl holding an umbrella and a container of salt. But how did this iconic logo come to be? Let’s take a closer look.

The origin of the logo

The Morton Salt logo was created in 1914 by a man named Joy Morton, who was the president of the Morton Salt Company. He wanted a logo that would represent the company’s commitment to quality and purity, as well as its dedication to customer service.

The inspiration behind the logo

The evolution of the logo

Over the years, the Morton Salt logo has undergone several changes. In the 1920s, the little girl was given a yellow raincoat and a red umbrella. In the 1940s, she was given a new hairstyle and a more modern look. In the 1960s, the logo was updated again, with the little girl’s raincoat and umbrella becoming more streamlined and modern.

The legacy of the logo

Today, the Morton Salt logo is one of the most recognized logos in the world. It has become a symbol of quality, purity, and customer service, and it is still used by the Morton Salt Company to this day. The little girl with the umbrella has become an iconic figure in popular culture, and she is often used in advertising and marketing campaigns for other products and services.

Conclusion

The Morton Salt logo of a little girl with an umbrella is a testament to the power of a simple, yet effective, logo design. It has stood the test of time and has become an enduring symbol of quality and customer service.

How the Morton Salt Logo of a Little Girl with an Umbrella Came to Be

The Morton Salt logo of a little girl with an umbrella is one of the most recognizable logos in the world. It has been used for over 100 years and is still going strong. But how did this iconic logo come to be? In this article, we will explore the history of the Morton Salt logo and how it has evolved over time.

The Beginning

The Morton Salt logo was first created in 1914 by an advertising agency called N.W. Ayer & Son. The agency was tasked with creating a new advertising campaign for Morton Salt, which was founded in 1848 and had been selling salt for over 60 years. The agency came up with the idea of using a little girl with an umbrella to represent the brand.

The little girl was meant to represent the idea of Morton Salt being a reliable and trustworthy brand. The umbrella was added to the logo to convey the message that Morton Salt would keep you dry even on the rainiest of days. The slogan “When it rains, it pours” was also added to the logo to reinforce this message.

Evolution of the Logo

Over the years, the Morton Salt logo has undergone several changes. In the 1920s, the little girl was given a raincoat to wear, and the umbrella was changed to a more modern-looking one. In the 1930s, the little girl was given a yellow raincoat and the slogan “It pours, but it never rains” was added to the logo.

In the 1940s, the little girl was given a more realistic look, and the slogan was changed to “Even in rainy weather, it flows freely.” In the 1950s, the little girl was given a more cartoonish look, and the slogan was changed to “Morton Salt – the salt that’s worth its salt.”

In the 1960s, the little girl was given a more modern look, and the slogan was changed to “When it rains, it pours – Morton Salt.” In the 1970s, the little girl was given a more stylized look, and the slogan was changed to “Morton Salt – the salt that makes food taste better.”

Conclusion

The Morton Salt logo of a little girl with an umbrella has been around for over 100 years and is still going strong. It is a testament to the power of good branding and the importance of creating a strong visual identity for your brand. By using a little girl with an umbrella to represent the brand, Morton Salt has created an iconic logo that is instantly recognizable and has stood the test of time.