Exploring the Story Behind the Old Visit South Walton Umbrella Logo

Summary:

The Visit South Walton umbrella logo has been a recognizable symbol of the Florida beach destination for years. However, in 2020, the logo was updated to a newer, more modern design. This change has left many wondering about the story behind the old Visit South Walton umbrella logo. In this article, we explore the history and meaning behind this iconic symbol.

1. The Origin of the Logo:

The Visit South Walton umbrella logo was created in 2004 by a local marketing firm called the Idea Boutique. The firm was tasked with designing a logo that would represent the unique beauty and charm of South Walton beaches. The Idea Boutique drew inspiration from the colorful beach umbrellas that dot the shoreline, and the Visit South Walton umbrella logo was born.

2. The Design Elements:

The logo features a bright, multi-colored beach umbrella with the words “Visit South Walton” written in bold, black letters beneath it. The colors of the umbrella represent the vibrant and diverse communities that make up South Walton, including Seaside, WaterColor, and Grayton Beach.

3. The Logo’s Impact:

The Visit South Walton umbrella logo quickly became a beloved symbol of the destination, representing not only the beaches but the entire community. The logo was used in all of the destination’s marketing materials, from brochures to billboards, and even on beach towels and t-shirts.

4. The Reason for the Change:

In 2020, Visit South Walton decided to update the logo to a more modern design. The new logo features a simplified version of the beach umbrella, with a softer color palette and a more contemporary font. The change was made to better reflect the evolving identity of South Walton and to appeal to a wider audience.

In conclusion, the Visit South Walton umbrella logo has been a beloved symbol of the Florida beach destination for years. While the logo has undergone a recent change, the old logo will always hold a special place in the hearts of those who have visited and fallen in love with South Walton.

Introduction

– Brief explanation of Visit South Walton and its old umbrella logo

The History of Visit South Walton

– Founding of Visit South Walton

– Development of South Walton as a tourist destination

The Creation of the Old Umbrella Logo

– Inspiration behind the design

– Symbolism of the umbrella

– Color choices and their significance

The Popularity of the Old Umbrella Logo

– Use of the logo in advertising and marketing

– Recognition and association with South Walton

The Retirement of the Old Umbrella Logo

– Reasons for retiring the logo

– Introduction of new branding for Visit South Walton

Conclusion

– Reflection on the impact of the old umbrella logo

– Excitement for the future of Visit South Walton’s branding.

Visit South Walton has been a popular tourist destination for decades, known for its beautiful beaches, charming towns, and vibrant culture. One of the most recognizable elements of Visit South Walton’s branding was the old umbrella logo, which was retired in 2018. In this article, we will explore the story behind the old Visit South Walton umbrella logo, its history, creation, popularity, and retirement.

The History of Visit South Walton

Visit South Walton was founded in the early 1980s as a marketing organization to promote tourism in the South Walton area. Over the years, the organization has grown and evolved, working to attract visitors from all over the world to experience the unique beauty and culture of South Walton.

The Creation of the Old Umbrella Logo

The old umbrella logo was created in 2003 by a local designer named Amy Mitchell. Mitchell drew inspiration from the region’s beautiful beaches and the colorful umbrellas that dotted the sand. The umbrella itself was meant to symbolize protection, shade, and relaxation, all of which are key elements of a South Walton vacation. The logo featured a gradient of blues and greens, representing the Gulf of Mexico and the lush foliage of the area.

The Popularity of the Old Umbrella Logo

The old umbrella logo quickly became a beloved symbol of South Walton, appearing on billboards, brochures, and advertisements all over the country. Visitors associated the logo with the relaxed, laid-back vibe of the area, and it became a visual representation of the South Walton brand.

The Retirement of the Old Umbrella Logo

In 2018, Visit South Walton retired the old umbrella logo and introduced a new branding strategy. The decision to retire the logo was based on a desire to modernize the brand and appeal to a wider audience. The new branding features a more streamlined, contemporary design with a focus on the natural beauty and outdoor activities that South Walton has to offer.

Conclusion

The old umbrella logo will always be a beloved part of South Walton’s history, representing a time when the area was first gaining recognition as a top tourist destination. While it may no longer be in use, the legacy of the old logo lives on, and Visit South Walton continues to evolve and grow as a world-class vacation destination.