Exploring the Meaning and Design of the Legal and General Umbrella Logo

What is the Legal and General Umbrella logo?

The Legal and General Umbrella logo is a recognizable icon that represents the financial services company Legal and General. The logo consists of a blue umbrella with the company’s name written in white letters beneath it.

What is the meaning behind the Legal and General Umbrella logo?

The umbrella in the logo represents protection, safety, and security, which are all values that are important to Legal and General as a financial services company. The blue color of the umbrella represents trust, stability, and reliability, which are all qualities that Legal and General strives to embody.

Why did Legal and General choose an umbrella as their logo?

Legal and General chose an umbrella as their logo because it is a symbol that is universally recognized as representing protection and safety. As a financial services company that provides insurance and investment products, Legal and General wanted a logo that would communicate the idea of safeguarding their clients’ financial futures.

How has the Legal and General Umbrella logo evolved over time?

The Legal and General Umbrella logo has undergone several changes over the years. The original logo was introduced in 1984 and featured a blue umbrella with the company’s name written in white letters beside it. In 2005, the logo was updated to feature a more modern-looking umbrella with a sleeker design. The current version of the logo was introduced in 2014 and features a more stylized umbrella with the company’s name written in a bold, modern font.

In conclusion, the Legal and General Umbrella logo is a symbol of protection, safety, and security that represents the values of the financial services company. The logo has evolved over time to reflect changes in design trends and the company’s branding strategy, but the core meaning behind it has remained the same.

Abstract:

The Legal and General Group is a well-known financial services company that provides a range of products and services including insurance, pensions, and investments. The company’s logo features an umbrella, which has been its symbol since 1984. In this article, we will explore the meaning and design of the Legal and General umbrella logo.

1. The History of the Legal and General Umbrella Logo

The Legal and General Group was founded in 1836, but it wasn’t until 1984 that the company adopted the umbrella as its symbol. The design was created by Wolff Olins, a London-based branding agency. The original logo featured a black umbrella with a white handle and the company name in bold, white letters underneath. In 2005, the logo was updated to include a more modern, three-dimensional look.

2. The Meaning of the Legal and General Umbrella Logo

The umbrella is a symbol of protection and security, which are two important values that the Legal and General Group aims to provide its customers. The company’s products and services are designed to help people protect their financial futures, and the umbrella logo represents this commitment. The logo also reflects the company’s British heritage, as umbrellas are a common sight in rainy Britain.

3. The Design of the Legal and General Umbrella Logo

The current Legal and General umbrella logo features a blue and white color scheme, with the company name in blue letters underneath the umbrella. The umbrella itself is a three-dimensional design with a curved handle and a rounded canopy. The use of shading and highlights gives the logo a sense of depth and dimension.

In conclusion, the Legal and General umbrella logo is a strong and recognizable symbol of the company’s commitment to protecting its customers’ financial futures. The umbrella represents security and protection, while the blue and white color scheme gives the logo a modern and professional look. Overall, the Legal and General umbrella logo is a well-designed and meaningful symbol that effectively represents the company’s values and mission.