Exploring the Iconic Morton Salt Logo The Little Girl with the Umbrella
The Morton Salt logo is an iconic symbol that has been around for over 100 years. It features a young girl in a yellow raincoat and boots, holding an umbrella in one hand and a container of salt in the other. The logo has become so recognizable that it is often referred to as simply “the Morton Salt girl.”
The Morton Salt logo was first introduced in 1914. The company, which was founded in 1848, was looking for a way to stand out in the crowded salt market. They turned to a Chicago-based advertising agency called N.W. Ayer & Son for help. The agency came up with the idea of using a young girl to represent the brand.
The original Morton Salt girl was created by illustrator Haddon Sundblom. She was depicted as a young girl with curly hair, wearing a dress and carrying an open umbrella. Over the years, the logo has gone through several changes, but the basic concept has remained the same.
One of the most notable changes to the Morton Salt logo occurred in 1968. The company decided to update the logo to make it more modern and relevant. The new logo featured a more streamlined design, with the girl’s hair tied back and her dress replaced with a yellow raincoat and boots. The updated logo has been in use ever since.
The Morton Salt girl has become a cultural icon over the years. She has been featured in numerous advertisements, and has even made appearances in movies and television shows. The logo is often used to represent childhood innocence and nostalgia.
In addition to its cultural significance, the Morton Salt logo is also a great example of effective branding. The logo is simple, yet memorable, and has helped the company stand out in a crowded market. It has also helped to create a strong emotional connection between the brand and its customers.
In conclusion, the Morton Salt logo featuring the little girl with the umbrella is an iconic symbol that has been around for over 100 years. It has become a cultural icon and a great example of effective branding. The logo is a testament to the power of simple, yet memorable design.
The Morton Salt logo featuring a little girl with an umbrella is one of the most recognizable logos in the world. The logo has been in use for over 100 years and has become an iconic symbol of the Morton Salt brand.
The logo was first introduced in 1914 and was created by a Chicago-based advertising agency named N.W. Ayer & Son. The little girl in the logo was designed to represent the Morton Salt brand’s tagline, “When it rains, it pours.” The tagline referred to the fact that Morton Salt was free-flowing, even in humid weather.
In addition to its iconic logo, Morton Salt is known for its high-quality salt products. The company was founded in Chicago in 1848 and has been providing salt to consumers ever since. Today, Morton Salt is a leading producer of salt products, including table salt, kosher salt, sea salt, and rock salt.