Exploring the Iconic Morton Salt Logo The Little Girl with an Umbrella
Q: What is the Morton Salt logo and what does it represent?
Q: Who designed the Morton Salt logo?
Q: Why has the Morton Salt logo remained so popular for over a century?
Q: What impact has the Morton Salt logo had on the advertising industry?
Q: Has the Morton Salt logo faced any controversy?
The Morton Salt logo is one of the most recognizable logos in the world. It features a little girl in a yellow raincoat and boots, holding an umbrella in one hand and a canister of Morton Salt in the other. Here are some interesting facts about this iconic logo:
1. The logo was created in 1914 by an advertising agency called N.W. Ayer & Son.
2. The little girl in the logo was modeled after the granddaughter of the company’s founder, Joy Morton.
3. The umbrella in the logo was originally going to be a parasol, but the designers decided to change it to an umbrella to better represent the company’s product.
4. The slogan “When it rains, it pours” was added to the logo in 1914, and it has been a part of the logo ever since.
5. The Morton Salt logo has gone through several changes over the years, but the little girl with the umbrella has remained a constant.
6. The logo has been featured in several movies and TV shows, including The Simpsons, Mad Men, and Stranger Things.
7. The Morton Salt logo has become a cultural icon and is often used as a symbol of childhood nostalgia.
In conclusion, the Morton Salt logo is a timeless classic that has stood the test of time. Its simple yet powerful design has made it one of the most recognizable logos in the world, and it continues to be a beloved symbol of American culture.