Exploring South Walton The Story Behind the Old Visit Three Umbrella Logo

South Walton is a beautiful coastal area situated in the Florida Panhandle. It is known for its pristine white-sand beaches, turquoise waters, and charming coastal towns. One thing that has always stood out about South Walton is the iconic Visit Three Umbrella logo that has been around for decades. In this article, we will explore the story behind this famous logo.

The Visit Three Umbrella logo was created in the 1980s by a local artist named David Wheeler. The logo was meant to represent the three main beach communities in South Walton – Seaside, WaterColor, and Grayton Beach. The umbrellas in the logo were chosen to represent the beach lifestyle that is so central to the area’s identity.

Over the years, the Visit Three Umbrella logo has become synonymous with South Walton. It has been used on everything from t-shirts to billboards and has become an iconic symbol of the area. However, in recent years, the logo has undergone a bit of a facelift.

In 2018, the South Walton Tourist Development Council (TDC) decided to update the Visit Three Umbrella logo to give it a more modern look. The new logo still features the three umbrellas, but they are now more abstract and stylized. The colors have also been updated, with a brighter blue and green being used.

Despite the changes, the Visit Three Umbrella logo remains an important part of South Walton’s identity. It is a symbol of the area’s rich history and unique beach culture. Whether you are a long-time resident or a first-time visitor, seeing the iconic logo is sure to bring a smile to your face.

In conclusion, the Visit Three Umbrella logo is more than just a symbol of South Walton. It is a representation of the area’s unique beach lifestyle and a reminder of the beauty and charm of this coastal paradise. Whether you prefer the classic or modern version, the Visit Three Umbrella logo is sure to remain a beloved icon for years to come.

South Walton is a beautiful coastal area located in the Florida Panhandle. The area is known for its stunning white sand beaches, turquoise waters, and charming beach towns. For many years, visitors to South Walton were greeted by a logo featuring three colorful beach umbrellas. The logo became an iconic symbol of the area and was used by the local tourism board, Visit South Walton. But what is the story behind the old Visit Three Umbrella logo? Let’s explore.

The Origin of the Three Umbrella Logo

The Visit Three Umbrella logo was created in the late 1990s as part of a rebranding effort for the South Walton tourism board. The logo was designed to capture the essence of the area’s laid-back beach lifestyle and to appeal to families and couples looking for a relaxing vacation. The three umbrellas in the logo represented the three main beach towns in South Walton: Seaside, WaterColor, and Grayton Beach.

The Colors of the Logo

The three umbrellas in the Visit Three Umbrella logo were each a different color: blue, green, and orange. The colors were chosen to represent the natural beauty of the area. Blue symbolized the Gulf of Mexico’s clear waters, green represented the lush vegetation, and orange was inspired by the vibrant sunsets that are a hallmark of the area.

The Evolution of the Logo

Over the years, the Visit Three Umbrella logo became an iconic symbol of South Walton. It was used on everything from brochures and billboards to t-shirts and tote bags. However, in 2019, the tourism board decided to update the logo to better reflect the area’s current brand and marketing strategy. The new logo features a more modern design and a simplified color palette.

The Legacy of the Three Umbrella Logo

Although the Visit Three Umbrella logo has been replaced, it remains a beloved symbol of South Walton’s beach culture. The logo is still used by many businesses in the area, and it can be found on vintage t-shirts and souvenirs in local shops. For many visitors, the three colorful umbrellas will always be synonymous with South Walton’s laid-back lifestyle and beautiful beaches.

In conclusion, the Visit Three Umbrella logo played an important role in South Walton’s tourism industry for many years. The logo’s colorful design and simple message captured the essence of the area’s beach culture and became an iconic symbol of the region. Although the logo has been updated, its legacy lives on, and it will always be remembered as a part of South Walton’s history.