Discover the Story Behind the Old South Walton Umbrella Logo

If you have ever visited the beautiful beaches of South Walton, Florida, you may have noticed the iconic umbrella logo that adorns everything from t-shirts to beach towels. But have you ever wondered about the story behind this logo?

The Old South Walton umbrella logo was created in the early 2000s by a local artist named Justin Gaffrey. Gaffrey, who is known for his vibrant and colorful paintings of the Gulf Coast, was approached by the South Walton Tourist Development Council to create a logo that would represent the area’s unique beach culture.

Gaffrey drew inspiration from the vintage beach umbrellas of the 1950s and 60s, which were often striped and featured a scalloped edge. He also incorporated the vibrant colors of the Gulf Coast, including shades of blue and green that reflect the area’s crystal-clear waters.

The resulting logo, which features a striped umbrella with a scalloped edge and the words “Old South Walton” in a bold font, has become an iconic symbol of the area’s laid-back beach lifestyle. It has also been embraced by local businesses and organizations, who use it to promote everything from beach cleanups to music festivals.

In addition to its visual appeal, the Old South Walton umbrella logo has come to represent the community spirit and sense of belonging that is so important to the residents and visitors of South Walton. It serves as a reminder of the area’s rich history and its commitment to preserving its natural beauty for future generations.

In conclusion, the Old South Walton umbrella logo is much more than just a simple design. It is a symbol of the area’s unique culture, history, and community spirit. By understanding the story behind this iconic logo, we can gain a deeper appreciation for the beauty and charm of South Walton, Florida.

Introduction

– Brief overview of Old South Walton and the iconic umbrella logo

History of Old South Walton

– The founding of Old South Walton and its early years

– The growth of tourism in the area and its impact on Old South Walton

Design of the Umbrella Logo

– The inspiration behind the design of the umbrella logo

– The significance of the colors and shapes used in the logo

Evolution of the Logo

– Changes made to the logo over the years

– The reasons behind these changes and their impact on the brand

Legacy of the Umbrella Logo

– The role of the umbrella logo in shaping the identity of Old South Walton

– How the logo has become a symbol of the area and its values

Conclusion

– Recap of the significance of the Old South Walton umbrella logo

– Final thoughts on the legacy of the logo and its importance to the community