Designing the Umbrella Revolution Logo A Creative Process

The Umbrella Revolution, also known as the Hong Kong Democracy Movement, was a series of protests that took place in Hong Kong in 2014. During this time, a logo was created to symbolize the movement and its goals. In this article, we will explore the creative process behind the design of the Umbrella Revolution logo.

Conceptualization

The first step in designing the Umbrella Revolution logo was to come up with a concept that would represent the movement. The logo needed to be simple, yet powerful enough to capture the attention of the public and convey the message of the protestors.

The designers decided to focus on the umbrella as the main symbol of the movement. The umbrella was chosen because it was used by protestors to protect themselves from the sun, rain, and tear gas. The umbrella also represented the idea of protection and shelter, which was a key aspect of the protest.

Design Elements

After deciding on the concept, the designers began to work on the design elements of the logo. The color scheme was chosen to be black and yellow, which were the colors of the protest banners and signs. The black and yellow color scheme also represented the unity of the protestors and their determination to fight for their cause.

The umbrella symbol was designed to be simple and recognizable. It was drawn with a curved handle and a pointed top to represent the shape of a real umbrella. The handle was also designed to resemble a person standing upright, which symbolized the strength and resilience of the protestors.

Typography

The final element of the Umbrella Revolution logo was the typography. The designers chose a bold and modern font to create a strong visual impact. The font was also chosen to be easily readable from a distance, which was important for the protest banners and signs.

Final Thoughts

The Umbrella Revolution logo was a powerful symbol of the Hong Kong Democracy Movement. It represented the determination and resilience of the protestors, as well as their unity and solidarity. The logo was simple, yet effective, and it captured the attention of the public and the media. The creative process behind the design of the Umbrella Revolution logo shows the importance of conceptualization, design elements, and typography in creating a successful logo.

This article discusses the process of designing the logo for the Umbrella Revolution, a pro-democracy movement in Hong Kong. The logo became a powerful symbol of the movement and was widely used in protests and social media campaigns.

1. What inspired the design of the Umbrella Revolution logo?

The Umbrella Revolution logo was inspired by the yellow umbrellas that protesters used to shield themselves from tear gas and pepper spray during the protests. The designer, Johnson Cheung-shing Chow, wanted to create a simple and recognizable symbol that would represent the movement and its goals.

2. How was the logo developed?

The logo was developed through a collaborative process involving Chow and other designers and activists. They experimented with different colors, shapes, and symbols before settling on the final design. The logo features a yellow umbrella, a symbol of protection and shelter, with a raised hand holding it up, symbolizing peaceful resistance and solidarity.

3. What makes the logo effective?

The logo is effective because it is simple, memorable, and easily recognizable. It conveys the message of the movement in a powerful and emotional way, inspiring people to join the cause and show their support. The use of yellow as the primary color also helps to create a sense of unity and cohesion among protesters.

4. How has the logo been used?

The logo has been used in a variety of ways, including on banners, posters, t-shirts, and social media. It has also been adapted and modified by different groups and individuals to fit their specific needs and goals. The widespread use of the logo helped to raise awareness of the movement and its goals, both within Hong Kong and around the world.