Designing the Tritium Umbrella Logo A Creative Process

Abstract:

The Tritium Umbrella is a new brand in the market that aims to provide high-quality and durable umbrellas. A crucial aspect of any brand is its logo. In this article, we will take a closer look at the creative process behind designing the Tritium Umbrella logo.

1. Understanding the brand:

Before starting the design process, it is essential to understand the brand’s values, mission, and target audience. For Tritium Umbrella, the values are durability, quality, and innovation. The mission is to provide the best umbrella experience to the customers. The target audience is people who appreciate quality and are willing to pay for it.

2. Research and Inspiration:

After understanding the brand, the next step is to research the market and competitors. It is crucial to create a unique logo that stands out in the market. Some of the inspiration sources can be the umbrella’s shape, the brand’s name, the target audience, and the brand’s values.

3. Sketching:

The sketching phase is where the designer puts the ideas on paper. It is essential to sketch multiple options to explore various possibilities. The sketches can be rough and not perfect, but they help in visualizing the ideas.

4. Refining:

After sketching, the designer refines the ideas and selects the best ones. The selected ideas are then created digitally. The designer can use software like Adobe Illustrator to create digital versions of the sketches.

5. Feedback and Revisions:

Once the digital versions are ready, it’s time to get feedback from others. The feedback can be from colleagues, stakeholders, or target audience. Based on the feedback, the designer can make revisions and refine the logo further.

6. Finalizing:

After several rounds of revisions and feedback, the final logo is ready. The final logo should represent the brand’s values, mission, and target audience. It should be unique, memorable, and easily recognizable.

In conclusion, designing a logo is a creative process that requires research, inspiration, sketching, refining, feedback, and revisions. The Tritium Umbrella logo is a result of this process, and it represents the brand’s values, mission, and target audience.

Abstract:

Designing a logo is a significant process that involves a lot of creativity, research, and brainstorming. This article outlines the creative process involved in designing the Tritium Umbrella logo.

1. Understanding the Brand:

To design a logo, it is essential to understand the brand and its values. The Tritium Umbrella is a high-end umbrella brand that focuses on quality and durability. The brand’s target audience is individuals who appreciate luxury items and are willing to invest in them.

2. Researching the Competition:

Researching the competition helps in identifying what works and what doesn’t. It also helps in creating a unique logo that stands out. We researched the logos of other high-end umbrella brands and identified that most of them used dark colors like black and navy blue.

3. Brainstorming and Sketching:

Brainstorming and sketching are crucial in the logo design process. We brainstormed different ideas and sketched them out on paper. We explored different shapes, colors, and fonts that would represent the brand’s values.

4. Refining the Ideas:

After brainstorming and sketching, we refined the ideas and selected the ones that best represented the brand. We experimented with different color combinations, fonts, and shapes until we landed on the final design.

5. Presenting the Logo:

We presented the logo to the Tritium Umbrella team, who were impressed with the design. The logo features the brand name in a bold, serif font, with a tritium atom symbol incorporated into the letter “U.” The color palette is a combination of navy blue and gold, which represents luxury and sophistication.

Conclusion:

Designing a logo is a creative process that requires research, brainstorming, and refinement. The Tritium Umbrella logo represents the brand’s values of quality, durability, and luxury. It is a unique and memorable design that stands out in the high-end umbrella market.