Designing the New Logo for Umbrella Corp A Fresh Look at the Iconic Brand

Abstract:

Umbrella Corp, a fictional pharmaceutical company from the Resident Evil franchise, is known for its iconic red and white umbrella logo. With the upcoming release of a new Resident Evil movie, the company decided to revamp its logo for a fresh look. This article will explore the new design process and the inspiration behind it.

1. The Brief:

The Umbrella Corp team wanted a new logo that would reflect the company’s evolution since its inception in 1968. The new design needed to be modern and sophisticated while still retaining the company’s recognizable identity. The team also wanted the logo to be versatile enough to use across different platforms, including merchandise and social media.

2. The Design Process:

The design team started by researching the history of Umbrella Corp and its brand identity. They analyzed the previous logos and identified the elements that worked well and those that needed improvement. The team then brainstormed ideas and concepts that would reflect the company’s evolution and modernization.

After several iterations, the team settled on a design that incorporated the iconic umbrella symbol but with a modern twist. The new logo features a sleeker and more streamlined umbrella shape in a gradient of red and black. The company name is now in a bold, sans-serif font, which adds to the modern and sophisticated look.

3. The Inspiration:

The new logo’s inspiration came from the company’s evolution and modernization. The design team wanted to reflect Umbrella Corp’s growth from a small pharmaceutical company to a global conglomerate with interests in biotechnology, genetics, and artificial intelligence. The sleeker and more streamlined umbrella shape represents the company’s modernization and the gradient of red and black symbolizes the company’s progress and innovation.

In conclusion, the new logo for Umbrella Corp reflects the company’s evolution and modernization while still retaining its recognizable identity. The design process involved research, brainstorming, and several iterations to arrive at the final design. The inspiration behind the new logo came from the company’s growth and progress in the biotechnology, genetics, and artificial intelligence fields.

Umbrella Corp has been a household name in the world of horror and science fiction for decades. The company’s iconic logo, featuring an umbrella with red and white stripes, has become synonymous with the brand. However, as the company continues to evolve and expand its offerings, it’s time for a fresh look at the logo.

The new logo design should reflect the company’s evolution and modernization. It should also pay homage to the original design while bringing something new and exciting to the table. The first step in designing the new logo is to analyze the current logo and identify its strengths and weaknesses.

The current logo is simple and recognizable. The red and white stripes are eye-catching and memorable. However, the design feels a bit outdated and lacks the sophistication that the company now represents. The new logo needs to strike a balance between the classic design and a modern twist.

One idea for the new logo is to incorporate a more abstract version of the umbrella. The stripes could be more subtle and used as a texture instead of a defining feature. The umbrella could be stylized in a way that makes it look more futuristic and sleek. Additionally, the font used for the company name could be updated to a more modern and sleek style.

Another approach to the new logo could be to focus on the company’s expanding offerings. Umbrella Corp has evolved beyond just a pharmaceutical company and now includes technology and biotech industries. The new logo could incorporate elements of these industries, such as circuit board patterns or DNA strands, to represent the company’s growth.

In conclusion, designing a new logo for Umbrella Corp is a necessary step in the company’s evolution. The new logo should pay homage to the original design while bringing a fresh and modern look to the brand. Whether it’s a more abstract umbrella or a focus on the company’s expanding offerings, the new logo should capture the sophistication and innovation that Umbrella Corp represents.