Creating an Umbrella Logo for Resident Evil Copyright and Branding Strategies

Introduction

Resident Evil is a popular video game franchise that has been around since 1996. The franchise has become so popular that it has spawned movies, TV shows, and merchandise. One of the most recognizable things about Resident Evil is the Umbrella Corporation. In this article, we will explore the process of creating an Umbrella logo for Resident Evil and the copyright and branding strategies that come with it.

Designing the Umbrella Logo

Trademark and Copyright Protection

Once the Umbrella logo has been designed, it is important to protect it with trademark and copyright laws. Trademark protection will prevent others from using the logo for their own purposes, while copyright protection will protect the logo from being copied or used without permission. It is important to register the Umbrella logo with the appropriate authorities to ensure full legal protection.

Brand Licensing

Brand licensing is a popular strategy for companies to increase their revenue and expand their reach. By licensing the Umbrella logo, Resident Evil can allow other companies to use the logo on their products in exchange for a fee. This can be a win-win situation for both the licensee and Resident Evil, as the licensee can benefit from the logo’s popularity and Resident Evil can earn additional revenue.

Brand Awareness

Brand awareness is crucial for any brand, and the Umbrella logo is no exception. Resident Evil can increase brand awareness by using the logo on its products, merchandise, and marketing materials. It can also leverage social media and influencer marketing to reach a wider audience and create buzz around the brand.

Conclusion

Resident Evil is a popular survival horror video game franchise that has been around since 1996. One of the most iconic symbols of the series is the Umbrella Corporation logo. The logo is a red and white umbrella with the letter “U” on it. It is a symbol of the evil corporation that created the virus responsible for the zombie outbreak in the games.

Creating the Umbrella logo was a significant step in the branding of the Resident Evil franchise. It gave the series a recognizable symbol that fans could identify with. However, creating a logo has legal implications, and copyright and branding strategies must be considered.

The first step in creating any logo is to ensure that it is original and not infringing on any existing copyrights. The Umbrella logo was created by the game’s designer, Shinji Mikami, and artist Isao Ohishi. They ensured that the logo was unique and not similar to any existing logos.

Once the logo was created, it was critical to protect it legally. Capcom, the game’s publisher, registered the Umbrella logo as a trademark. This prevented anyone else from using the logo without permission. It also gave Capcom the legal right to take action against anyone who used the logo without permission.

Trademark registration is essential for any company that wants to protect its brand. It gives the company exclusive rights to use the trademark in connection with its products or services. It also allows the company to prevent others from using a similar mark that could confuse consumers.

The Umbrella logo has become an essential part of the Resident Evil brand. It appears on merchandise, promotional materials, and in the games themselves. The logo has become so iconic that it is instantly recognizable to fans of the series.

In conclusion, creating a logo is an essential part of branding any product or service. However, it is crucial to consider copyright and branding strategies when creating a logo. The Umbrella logo is an excellent example of a successful logo that has become an essential part of the Resident Evil brand. By protecting the logo legally, Capcom has been able to maintain the integrity of the brand and prevent others from exploiting it.