Behind the Design The Story of Pixar’s The Blue Umbrella Logo

Pixar Animation Studios is known for its unique and captivating storytelling, but the studio also has a keen eye for design. One example of this is the logo for Pixar’s short film “The Blue Umbrella.”

The logo features a blue umbrella with a yellow handle and a red heart-shaped button. The umbrella is set against a white background with the Pixar logo in the top left corner. The design is simple yet striking, and it perfectly encapsulates the whimsical and romantic nature of the short film.

The design process for the logo began with the film’s director, Saschka Unseld. Unseld wanted the logo to capture the essence of the film’s story, which is about two umbrellas falling in love on a rainy night in a bustling city. He wanted the logo to be romantic and playful, just like the film.

The design team at Pixar went through several iterations before settling on the final design. They experimented with different colors, shapes, and compositions, trying to find the perfect balance between simplicity and expressiveness. They also had to consider the various mediums the logo would be used in, including posters, social media, and merchandise.

In the end, the team settled on the blue umbrella with the yellow handle and red heart-shaped button. The colors were chosen to evoke a sense of warmth and comfort, while the heart-shaped button added a touch of romance. The white background was chosen to make the logo stand out and to give it a clean, modern look.

The logo has been widely praised for its design, with many people commenting on its simplicity and charm. It perfectly captures the spirit of “The Blue Umbrella” and serves as a wonderful introduction to the film.

In conclusion, the logo for Pixar’s “The Blue Umbrella” is a wonderful example of the studio’s design prowess. It perfectly captures the spirit of the film and has become an iconic symbol of Pixar’s commitment to storytelling and design.

Introduction

The Blue Umbrella is a short film produced by Pixar Animation Studios. The film tells the story of two umbrellas that fall in love on a rainy day in a city. The film’s logo is a crucial part of its marketing and branding. In this article, we will explore the story behind the design of Pixar’s “The Blue Umbrella” logo.

The Concept

Before designing the logo, the Pixar team had to come up with a concept for the film. The Blue Umbrella was inspired by the idea of inanimate objects having emotions and personalities. The film’s director, Saschka Unseld, wanted to create a world where inanimate objects were alive and had their own stories to tell.

The Design Process

Once the concept was finalized, the design process began. The team started by brainstorming ideas for the logo. They wanted the logo to represent the film’s main characters, the blue umbrella and the red umbrella. They also wanted the logo to convey the film’s romantic and whimsical tone.

The Final Design

After several rounds of sketches and revisions, the final design was chosen. The logo features the blue umbrella and the red umbrella, with the blue umbrella taking center stage. The umbrellas are depicted as if they are in love, with the blue umbrella leaning towards the red umbrella. The logo also features the film’s title in a whimsical font.

The Colors

The color blue was chosen for the blue umbrella to represent the rainy day when the two umbrellas meet. The color red was chosen for the red umbrella to create a contrast with the blue umbrella. The colors also represent the romantic nature of the film.

The Font

The font used for the film’s title was chosen to create a whimsical and romantic feel. The font is a script font with elegant curves and swashes. The font was chosen to complement the logo’s design and colors.

Conclusion